"The Amateur's Advantage – Seeing solutions that experts are too trained to miss" challenges the cult of expertise. It introduces the concept of the "Curse of Knowledge"—the cognitive bias that makes it impossible for experts to un-know what they know, often blinding them to simple, radical solutions. The amateur, unburdened by "best practices," is free to explore the impossible. Psychologist Ben Wise analyzes historical breakthroughs made by outsiders who didn't know "it couldn't be done." The book encourages professionals to cultivate "Shoshin" (Zen beginner's mind). It provides tools to intentionally "unlearn" rigid protocols to regain the fluidity of a novice. "The Amateur's Advantage" is a call to embrace ignorance as a tool. It teaches that while experience is valuable for execution, naivety is often the secret ingredient for innovation. It helps readers drop the heavy armor of being the "expert" and regain the curiosity of the student.
