Most businesses see qualitative research as vague and uncertain, too soft to guide strategy. As a result, researchers often struggle to gain buy-in. "Design Research Mastery" by Sara Fortier changes that. It shows how to turn research into a strategic tool that wins over skeptics and drives innovation. Covering core methods like interviews, observations, diary studies, and workshops, Fortier provides templates, checklists, and real-world advice to help researchers plan, execute, and present with impact. This book teaches you to synthesize findings, tell compelling stories, and influence decisions, making your work indispensable in an AI-driven future.
